Our Philosophy
We offer communications services that strengthen and grow your business. Our plans are designed to change and evolve, not remain static. This organic aspect builds programs with strength and longevity. Just as coral reefs support extraordinary diversity in challenging waters by creating habitats that support the community, we believe that a solid communications strategy will create an environment that protects your vision and nourishes your goals.
Our Team
Our team is a stellar roster of strategic thinkers, designers, writers and techies – all with passion and expertise. Our experience covers all aspects of communications, from creating a dynamite brand to designing an employee recognition program to making an international splash for new technologies – and everything in between and beyond. Our work is award-winning, but the accolades we hold most dear are recommendations from our clients. We don’t spend your time and money on endless reports and statistics. To us, the most accurate performance metric is simple – your growth.
Our Leadership
Elisa Smith, President
Now heading Coral Reef Communications, Elisa Smith has a proven track record as a results-driven manager with broad capabilities in marketing, public and investor relations, employee communications and human resources. She has international experience in creating and executing strategic marketing and communication plans to grow revenue, build brand, and strengthen employee commitment. Her proven ability to translate market developments and client feedback into strategic direction has led to tremendous growth of a number of businesses. She has demonstrated superior skills in process improvement and cross-functional collaboration within diverse industries including chemicals, technology services, manufacturing, engineering, and construction. She holds a B.S. in Business Management and an MBA with a focus on Business Strategy and Marketing.
Smith sees herself ultimately as a ferocious editor. “I cut to the chase swiftly, with a laser focus. This applies to everything I do, whether it’s editing a news release or designing an international program to build brand. I guard my clients’ time and money as closely as my own, while we work together for mutual success.”
Client Testimonials
“With Elisa Smith, there’s no competition – only support and encouragement. She really does want to see everyone succeed. She's strategic, but not so caught up in marketing ‘big think’ that she can't still be creative. She's been around long enough to have done it all - and done it well. She's a lifelong learner and a champion for using new technologies to find new ways to communicate. Simply put - Elisa gets it. And you’d be lucky to have her on your team.”
Kim O'Quinn, President, Storyteller Communications
“Elisa Smith is simply a true strategist and marketing professional. I found her to have an excellent command of branding and messaging, including the ability to find and fine-tune the truth within it. Rarer still is her ability to get the most out of every dollar, and I was impressed with what she was able to produce with what little she had.”
Keith Okano, President, Bridgeway Software
“Elisa Smith did a great job of establishing a brand for Bridgeway. She came on board to the company and took charge of the Marketing Group and immediately dove in to organize the tasks at hand.”
Dale Frohock, former Executive Vice President, Solutions Services Division, Bridgeway Software
“Elisa Smith led a hugely successful rebranding campaign at Bridgeway. She orchestrated pitch-perfect new marcomm and rolled out a new identity that will serve the company well for years to come. Beyond executing effectively in her own role, she coached the entire company on how the activities of marketing are line items in every job description. It was an education and a delight to work with her.”
Nils Jonsson, Senior Software Developer, formerly with Bridgeway